What clients are telling us — and what to do about it
Each year, BeautyCouncil reviews consumer concern submissions from clients across BC. Here’s what stood out in the most recent collection, and how your business can use it.
BC’s beauty industry does remarkable work every day. The professionals in our salons, spas, and barbershops are skilled, dedicated, and genuinely care about their clients. That’s the story of our industry.
But when something falls short of expectations, it’s worth understanding why. We reviewed 69 consumer submissions to find the patterns — not to judge, but to help our members stay ahead of issues that are almost always preventable.
Most concerns raised come down to two habits: tool sanitation and listening to clients.
What the data shows
Clients who felt heard and well cared for rarely filed a complaint. The ones who felt rushed, ignored, or poorly treated were far more likely to. The interactive breakdown below shows where the gaps appeared most often.
BeautySafe — protect your clients and your business
BeautySafe gives you and your team the tools to prevent the issues above — and certification your clients can see and trust.
- Infection prevention & sanitation protocols
- Client consultation best practices
- Safe handling of chemicals & equipment
- Consent and documentation processes
- Team training resources
- Recognized certification for your salon