The operations team
When you join the association, you are greeted by our friendly team. We’re here to serve everyone in the personal services industry: salons, stylists, colour technicians, barbers, estheticians, nail techs, lash techs, hair removal techs, apprentices, and front desk staff. As our Executive Director, Greg Robins, says “people who make up the beauty business amaze me. They’re creators, magicians, chemists, and entrepreneurs. We do our best to celebrate all of those wonderful qualities each and every day.”
Greg oversees the association from tip to tail and is the glue that binds the many parts together. He puts the right people in place — from the super-talented ground team to the dedicated board of directors — to give members the best experience possible and carry out the purpose of BeautyCouncil: to help professionals succeed, grow and enjoy their careers in beauty. As the founder of Salon Magazine and the Contessa Awards, Greg puts an emphasis on fact-based information while celebrating the achievements of members from every corner of the country.
Reach out to Greg to talk big-picture ideas for BeautyCouncil and our industry: firstname.lastname@example.org
Manager of Member Success
Jennifer is your go-to BeautyCouncil contact for all things membership. From questions about member benefits and how to utilize our resources, to resetting passwords and registering for certification — she’s your girl. As an award-winning hairstylist with 12 years behind the chair, Jennifer now uses her experience to support other beauty professionals in growing their businesses. With a passion for all things green and eco-friendly, she loves to help people find easy ways to be kind to the planet.
Contact Jennifer for help registering and navigating your BeautyCouncil membership: email@example.com
BeautySafe Customer Success Manager
Sabrina is our resident BeautySafe expert. Need more information about the program? Want to set up a group rate? Looking for support with technical issues, payment or your digital credential? Sabrina has you covered. With over 10 years experience as a hair stylist and salon operations manager, Sabrina knows the biz. When she’s not sharing her expertise with our BeautySafe students, you can find her cooking up a storm — just ask her for her famous vegan cauliflower mac & cheese recipe!
Connect with Sabrina on anything and everything BeautySafe: firstname.lastname@example.org
Communications + Content Contributor
Marie helps BeautyCouncil work for you by communicating what we have to offer and how to utilize it. She works hard to keep you informed about our member benefits and resources, upcoming events and classes, and current industry news. Marie has worked in spa management and business development, and she holds an English degree and Publishing diploma. She is thrilled to be able to combine her loves of writing and the beauty industry with BeautyCouncil. You’ll find her words on our website, social media and member communications.
Reach out to Marie for content or communications support for your business: marieadamo.com
Vandita works tirelessly to help update our programs, check data entries, and keep BeautySafe up to date. Her Bachelor of Technology education means she can wrangle computers to do what we need them to do. We’re a huge fan of her attention to detail and accuracy. Vandita loves to travel and is close to her family.
The Board of Directors
Our dedicated directors provide more than just governance to the association. Members of the board pitch in on creative ideas, help move projects forward, the provide innovative leadership in diverse ways. These board members all provide guidance to the team who operate the association and bring the concerns of association members to light at regular board meetings.
Kerry started as a “shampoo girl” when she was just 13 years old. Her industry experience since then is incredibly diverse, becoming a nail technician, a hairstylist, an esthetician, a theatrical makeup artist, and finally, a director at London School in Vancouver. She also co-founded the annual Battle of the Barbers, with her fellow board member, Silvana Francis. With a performing arts degree and a minor in promotions, it’s no surprise that Kerry is passionate about supporting events, shows and classes — essentially, any opportunity to connect in person as a community. She believes we, as an industry, are better together: “We need a hub, a place to connect, and the BeautyCouncil is set up for that — we need to create a community.”
Kirsten joined our board to help support her industry through the challenges of COVID-19. With 17 years of experience in salon and spa management and ownership, and now with a wholesale and distribution company of her own, she knows the kind of support small businesses need. She believes in BeautyCouncil’s mission to provide continued education, up-to-date certification and ongoing business support, and she’s happy to serve a collaborative community of dedicated professionals: “Being a member shows professionalism, a commitment to your career, and a higher-level understanding of your craft.” Kirsten is also passionate about her mentorship program for female business owners in the beauty industry — stay tuned for exciting developments to come.
Silvana represents the barbering community on the board, and we couldn’t have a better example! With 35 years of experience under her belt, she teaches at the London School of Vancouver in the barbering program — a course that she helped develop. She also owns Lynn Valley Barbershop, an institution originally opened by her father in 1967, and she is co-founder of the annual Battle of the Barbers. Silvana truly lives and breathes the industry, which is why she is proud to serve as a voice for barbers: “It’s important to be part of a community that you can look to for guidance, advice, and education. BeautyCouncil has a lot of offer if you’re dedicated to your profession.”
Bruce is a third-generation hairstylist, so the beauty industry is in his blood. After getting an early start sweeping hair, Bruce travelled to Germany to complete his training and eventually opened his first salon in 1992. Today, he owns and manages Zazou Salon & Academy in North Vancouver with over 50 staff. Bruce decided to join the BeautyCouncil board to pay forward what he’s learned — to help businesses realize their potential and become the success stories they should be. He believes the more people that are invested and involved in the association, the higher we can elevate the beauty business: “Many hands make light work, and collectively, we will make a better, stronger industry.”
MARION SHAW (Board Chair):
Marion is the current chair of the BeautyCouncil board, and we’re lucky to have her wealth of knowledge! With experience in a myriad of roles — as a stylist, salon owner, colour technician, distributor and teacher — Marion has an intimate understanding of our community. She recognizes beauty professionals as creative, artistic and bold individuals, and her goal is for BeautyCouncil to be a source of support for the business side of things. She’s passionate about raising the professional standard of the industry she loves: “I’ve spent my whole working life in this industry, so I care about it deeply — I want to see it survive and thrive. That’s our job at the association.”