Davines

Davines is an Italian haircare brand dedicated to sustainable beauty, blending high-performance formulations with environmental responsibility. As a certified B Corporation, Davines prioritizes regenerative agriculture and biodiversity through its We Sustain Beauty initiative—taking climate action by promoting sustainable farming practices.

Davines is an Italian haircare brand founded in 1983 by the Bollati family in Parma, Italy. Initially established as a research laboratory producing high-end hair care products for renowned cosmetic companies worldwide, Davines began creating its own brand of hair care products exclusively for salons after a decade of honing its expertise. Today, Davines is a certified B Corporation with an international presence in over 90 countries, dedicated to combining beauty and sustainability in all aspects of its business.

In 2021, Davines launched “We Sustain Beauty,” a global socio-environmental initiative aimed at taking climate action by raising awareness about the importance of biodiversity and regenerative organic agriculture. This campaign emphasizes the company’s commitment to environmental responsibility and sustainable practices.

As part of this initiative, Davines introduced a limited-edition hair and body wash bar enriched with regenerative organic white yarrow extract, cultivated at the European Regenerative Organic Center in Parma, Italy. This product exemplifies Davines’ dedication to creating high-quality, sustainable beauty solutions that benefit both people and the planet.

Distributed by West Coast Beauty.