Board of Directors


Bill Moreland RCP (2013)
Bill has been on the BeautyCouncil's Board of Directors for four years and Chair since 2012.  In addition to his duties as Chair, he is currently the Director of Marketing & Operations for the Vancouver born and acclaimed Suki's Salons and Academy.  Bill spent the majority of his career working as the Executive Vice President at BBDO (New York and Los Angeles), one of the world's largest advertising agencies. He holds a BSc in Business Administration from the University of Oklahoma and a MBA from the University of Georgia (emphasis in marketing). Bill also spent a portion of his career teaching marketing at The Art Center College in Pasadena, CA.


Lorrie Killer CCP (2013)
Lorrie has been in the beauty industry for most of her working life. Beginning her career in Vancouver as a stylist, she has owned and operated several salons, a men's style salon and a wig import business.

For the past 25 years, Lorrie has owned and operated Valle School of Beauty in Chilliwack. Her education includes an Undergraduate Degree in Arts,  Provincial Instructors Diploma and Train the Trainer Diploma. Lorrie has acted as the chair and team specialist audit team member for PCTIA for 10 years and a long time member of the BCCCA, NACC, HABC and BeautyCouncil.

Professional training includes Martin Parsons, Toni&Guy, Irvin Rusk, and Pivot Point. Lorrie has participated in some of the best classes from our own BC stylists, "Their talent is second to none."
Her objective is to focus on education for all members of this industry.


Jim Dreichel RCP (2013)

Jim is the co-owner/operator of the unique and vibrant Union Salon, located in the trendy neighbourhood of South Granville, Vancouver, B.C. Jim has a clear understanding of what it takes to operate and grow a successful salon business.


He credits his previous careers in Social Work, Professional Acting, and the Salon Industry for his strong interpersonal skills and his ability to attract and maintain relationships needed to succeed in this industry. Jim’s unique and clear skill set is relatable to the demands of the position of Board Director. 


Jim believes it is time for an accountable, inclusive, proactive and transparent plan, and subsequent action to elevate the status of our Industry, the Association, and the Service Providers. Jim wants to lead BeautyCouncil in the direction of regaining its position as an industry leader.


Tara Main CCP (2013)

Tara Main is the founder of In The Black Salon Business Consulting. She has a strong passion for the art of hairdressing, as well as for teaching the business behind the chair. Tara has been in the Cosmetology Industry since 1996 as a hairstylist, platform artist, salon coordinator, educator, director of a cosmetology school and the director of a prominent salon and spa. She is recognized as being an outstanding trade professional, inspiring mentor, encouraging teacher, and focused and determined leader in the cosmetology industry.


Starlette Tolver CCP (2013)

Starlette is excited to bring her experience with the following organizations to the board to further support the business of beauty in Western Canada's Cosmetology community; Skills Canada and Skills BC, ITA apprenticeship(red seal), Board member and practitioner at The House of Miss Rose (wig making), BCWC( hairdressing standards exam), CABA (BC representative), OMC ladies delegate and judge,  Master Judge Canada, PCTIA (Audit chair and subject matter expert), Mentor, trainer and consultant.  Starlette’s history of owning and operating dance schools, salons, beauty supply stores and cosmetology schools makes for an interesting and exciting term ahead!



Linda has been an active member of BeautyCouncil since 2001, when she started teaching the Esthetician & Nail Technician Programs in BC (Okanogan College- 7 years, Trend College 1 ½ years)

Linda has worked tirelessly over 11 years as an educator to keep the standards within the beauty industry at the highest level possible.”Through example and teachings I have instilled commitment to excellence with my students over the years. When deregulation happened in BC, I continued to encourage my students to take the BeautyCouncil exam to show their dedication to professionalism in the industry.”


“My belief is as a professional association we can work to convince the Government that there is a need for regulation in order to keep the industry standards high, and to protect our members as well as the public. This remains my ongoing mission.”


“My passion for professionalizing the industry BC, instigated the movement to bring BeautyCouncil to Alberta too”


Linda brings years of experience from teaching & developing Esthetician & Nail Technician curriculum both in BC and Alberta & also comes with experience in working to change government. In 1998, Linda organized a campaign & lead a rally to the steps of the Legislature that resulted in a legislative amendment.


“I want to bring my experience, enthusiasm, determination and commitment to the Board & effect positive change for our industry.”

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Cosmetology Industry of Western Canada (DBA "BeautyCouncil")