Alcôve

ByGreg Robins
BeautyCouncil partner brand tile for Alcôve, a Canadian haircare brand, featuring a white round bottle with a black pointed dropper cap and a purple label. The label displays the brand name ALCÔVE with bilingual product descriptors reading Revitalisant Hydratant in French and Hydrating Conditioner in English, with the subline Fortifying, Protection and Hydration Actives and a volume of 300 ml / 10 fl. oz. The brand name Alcove appears in bold text at the upper left, and a Canadian flag icon is displayed in the upper right corner.

Alcôve is a Montréal-based haircare brand dedicated to creating personalized, high-quality solutions for every hair type.

Alcôve Hair is a Montreal-based hair care brand built around one straightforward idea: quality products shouldn’t come with a confusing ingredient list or an inflated price tag. Founded in 2022, the company formulates and manufactures its full line in Canada, offering a range of care and styling products designed to work for a wide variety of hair types and concerns.

All Alcôve products are free from sulfates, parabens, and salt, and are made with natural actives. The line is fully vegan and not tested on animals.

The product range covers a broad spectrum of everyday hair needs, including:

  • Hydrating shampoos and conditioners for dry or thirsty hair
  • Volumizing formulas designed for fine or flat hair
  • Curl-specific shampoos, conditioners, and a curl activator for definition and moisture
  • Violet shampoo and conditioner to neutralize brassiness in blonde or highlighted hair
  • Treatment and styling options including a restructuring mask, thermal protection spray, hair serum, 10-in-1 multitasking mist, dry shampoo, volumizing mousse, styling cream, styling jelly, and molding paste

The line is gentle enough for regular use and structured so clients can build a routine based on their specific hair goals — whether that’s managing frizz, boosting volume, defining curls, or maintaining colour.

Available at West Coast Beauty.

Tap here to explore Alcove

Disclaimer: The information about this product or service and included in the BeautyCouncil Brand Directory is provided by manufacturers and is accurate at the time of publication. Product details, availability, and terms and conditions are subject to change without notice. BeautyCouncil is not responsible for any errors, omissions, or changes to the information listed. Please confirm details directly with the brand or supplier.

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